A Lifetime Value (LTV) calculator is a tool used to estimate the total revenue a business can expect to generate from a single customer over the course of their relationship with the business. This estimate helps businesses understand the long-term value of their customers and can inform strategies for customer benefits and retention.

By calculating the LTV, businesses can make more informed decisions regarding marketing budgets, customer service investments, and overall growth strategies, ensuring they maximise the profitability and value derived from each customer relationship