Case Study D-987 | GSD London
Discover how Saint Global revitalised GSD London’s brand, boosting market presence, attracting high-value contracts, and securing long-term growth.
Client
Saint onboard Date
Location
Est
The Challenge
GSD London, a leading commercial painting and decorating company, faced a significant challenge: their branding and media presence were outdated, failing to reflect their expertise and professionalism. As a result, they struggled to attract high-value clients and establish themselves as a leader within the corporate world. With increasing demands from end clients and tier 1 & 2 contractors for strong CSR, ESG, and social value commitments, GSD needed a complete brand revitalisation to stay competitive.
Saint Global’s Approach
Saint Global conducted an in-depth brand analysis, identifying gaps in GSD London’s positioning and uncovering opportunities to modernise their image. Our approach focused on enhancing their brand identity, marketing assets, and corporate social responsibility (CSR) strategy to align with industry demands.
Brand Identity Overhaul
To bring GSD London’s brand from "dated" to "corporate leader," we developed a new brand identity that injected colour, vibrancy, and energy into their presence. Our work included:
- A new logo and brand guidelines to ensure consistency across all platforms.
- A refined brand positioning strategy to establish GSD London as a premium provider in their sector.
- A clearly defined tone of voice, mission, and brand values to reflect professionalism and industry leadership.
- Versatile branding alterations for multiple use cases, ensuring consistency across digital and print media.
High-Quality Visual Assets
Recognising the power of strong visual storytelling, we collaborated with a London-based photographer and videographer to create high-quality assets that captured GSD London’s diversity, commitment to health & safety, and passion for excellence. These assets included:
- Professional headshots of team members to add personality and authenticity.
- Corporate photography and videography showcasing GSD London’s projects, work culture, and client impact.
Marketing Collateral & Corporate Materials
To enhance credibility and ensure GSD London could effectively engage with clients, we produced:
- Business cards and team uniform designs to reinforce brand professionalism.
- Leaflets and company brochures used for networking events, meetings, and client interactions.
- Printed marketing materials to enhance in-person engagement and credibility.
CSR, ESG & Social Value Strategy
The commercial world is evolving, with increasing emphasis on Corporate Social Responsibility (CSR) and Environmental, Social & Governance (ESG) factors. To help GSD London meet industry expectations, we developed:
- A dedicated Social Values page showcasing their commitment to community impact.
- A well-crafted ESG Strategy brochure highlighting their sustainability efforts, workforce diversity, and ethical business practices.
- A creative approach to integrating GSD’s branding into their CSR and ESG initiatives, ensuring their social values were visually and strategically embedded into their brand.
The Results
- Enhanced Market Positioning: GSD London transitioned from an outdated brand to a recognised leader in commercial painting & decorating.
- Increased Client Acquisition: The rebranding and marketing strategy positioned GSD London for high-value contracts with leading contractors across London.
- Improved Business Pipeline: The company now enjoys a fully booked schedule 12-16 months in advance, securing consistent, profitable work.
- Stronger Brand Identity: A refreshed brand presence has allowed GSD London to stand out in a competitive market, attracting top-tier clients.
Conclusion
By modernising GSD London’s brand identity, marketing assets, and CSR strategy, Saint Global has helped position them as a premier service provider in their industry. Their new branding, targeted marketing efforts, and strong ESG positioning continue to drive long-term success, ensuring they remain a dominant force in the commercial sector.
Client Testimonial
"Working with Saint Global has been a game-changer for our business. Our brand was outdated and failed to represent the high-quality work we deliver. The team at Saint took the time to understand our goals, analyse our market, and craft a brand identity that truly reflects who we are today.
From the new logo to the website overhaul, every detail was carefully considered and professionally executed. The Social Values page and ESG brochure have been particularly impactful, helping us meet industry requirements and stand out in competitive tenders.
Since the rebrand, we've seen a significant increase in high-value contract opportunities and are now consistently booked 12-16 months in advance. We’re incredibly proud of how far we’ve come, and we owe a huge part of that success to Saint Global’s expertise."
- Greg Clark, Director of GSD London
Where are they now?
GSD London is now gaining access to highly profitable, industry-leading contracts across London. Their consistent 12-16 month project pipeline demonstrates the power of strategic branding and marketing. By effectively positioning themselves for their target audience, GSD London has cemented its place as a market leader in commercial painting and decorating.