Case Study S-2243

Development Strategy

Overview

S-2243, a construction business struggling with low-profit margins, faced the challenge of sustaining growth while securing high-value contracts. With just a 4% gross margin, they needed a strategic approach to client acquisition and business development. By partnering with Saint Global, they implemented a targeted business development strategy, BID processes, and SEO, allowing them to confidently quote for projects with a 45% gross profit margin.

‍

Challenges

• Low Margins: Operating at just 4% gross margin, limiting growth and profitability.
• Lack of Strategic Client Engagement: Struggled to connect with decision-makers at the right stage of a project.
• Limited Online Presence: Difficulty in showcasing expertise and attracting high-value clients.
• Inefficient Business Development Approach: No structured process for identifying and securing profitable opportunities.

‍

Solution: Saint Global’s Targeted Approach

1. Business Development Strategy

‍Saint Global designed a comprehensive strategy to enhance targeted client engagement. Using in-depth market research, we identified key Points of Interest (POIs) and developed an approach to ensure S-2243 was engaging with the right people early in the project lifecycle.

‍2. BID & Client Targeting

‍Through Business Intelligence Department (BID) processes, Saint Global conducted live project targeting, ensuring S-2243 could focus on projects already in motion. This strategic approach increased inquiries and provided better job opportunities.

‍3. Residential Website & SEO

‍A fully optimised website was developed, ensuring that S-2243’s expertise was effectively showcased. With targeted SEO strategies, they saw a significant increase in visibility, attracting more high-value commercial clients.

‍4. Sealed System & Momentum Engine

‍Saint Global implemented a Sealed System, streamlining workflows for efficiency and consistency. Additionally, The Momentum Engine provided a structured framework to drive ongoing growth and client retention.

‍5. Social Media Management

‍A strong social media presence was built to improve brand awareness and engagement, ensuring S-2243’s services were positioned effectively in front of the right audience.

‍

‍Results & Impact

• Quoting with Confidence: Shifted from 4% gross margins to quoting for 45% gross profit projects.
• Increased Inquiries: Improved engagement led to a higher volume of job bookings.
• Stronger Market Position: Enhanced brand presence through SEO and social media.
• Efficient Client Targeting: BID processes secured more profitable opportunities.
• Streamlined Operations: A structured system increased productivity and project efficiency.

‍

By implementing a targeted business development strategy, S-2243 transformed its profitability, client acquisition, and business growth, securing its place in the high-value commercial construction sector.

‍

‍Key Deliverables

‍✔ Business Development Strategy: Tailored approach for client engagement and acquisition.
✔ Residential Website: A strategic platform to attract and convert leads.
✔ Sealed System: Improved efficiency with structured workflows.
✔ The Momentum Engine: A framework to sustain long-term business growth.
✔ Social Media Management: Building a consistent, impactful brand presence.
✔ SEO: Enhanced visibility to attract high-value clients.
✔ BID: Focused targeting of live projects for profitability.‍

‍Through a data-driven, strategic approach, S-2243 went from struggling with low margins to confidently quoting and securing high-value contracts. By engaging at the right time with the right clients, they unlocked sustainable, long-term growth in the construction industry.

‍