Why do I need to update my company website?

As a construction business, your website is a key marketing tool that could be the difference between winning or losing a job. It is essential to keep your website up-to-date, as this is often the first impression potential customers get of your business. It serves as a digital storefront, providing information about your brand and services, and giving visitors an idea of what they can expect from your company. In this article, we will explore the top 6 reasons why it is important to keep your construction website up-to-date.

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A poor impression

An outdated website can give the impression that your business is also outdated, and can lead to potential customers looking elsewhere for the products or services they need. Additionally, an outdated website may not be optimised for mobile devices, which can make it difficult for users to access your site on their smartphones and tablets. This can lead to a poor user experience and lost potential customers.

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Keep Your Content Fresh

Having up-to-date content on your website will give your customers the impression that your business is on top of the latest trends and is active in the industry. It is also important to ensure that your content is relevant to your customers’ needs. For example, if you are a construction company specialising in residential projects, make sure that you have content that reflects this, such as pictures and testimonials from previous customers.

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Leverage New Technologies

The world of technology has been changing rapidly! 20 years ago, a website looks completely different to how they look these days. New technologies are constantly being developed that can help to improve your website. From mobile optimisation techniques to improved design and functionality, there are plenty of ways to make sure your website stands out from the competition. With the speed of changing technology, you have to ensure your business is keeping up. While the days of yellow pages might have been a simpler time, in order to stay ahead in a competitive market you have to continuously improve. But fear not! It doesn't have to be your job to get this all sorted! Discuss this with Saint Global who will provide you with everything you need to know, and even more, handle absolutely everything for you so you can ensure that your business is keeping up to date.

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Your Ranking

I don't want to fall into "marketing talk" but search engine optimization (SEO) is another important factor to consider when updating your website. Search engines like Google use algorithms to determine where websites should appear in search results. Websites that are frequently updated with fresh content are more likely to be ranked higher in search results, making it easier for potential customers to find your site. Additionally, keeping your website updated can help to ensure that it is optimized for keywords that are relevant to your business, making it more likely that users will find your site when searching for related products or services.

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Security Issues

Updating your website helps to ensure that it is secure. Outdated websites are more susceptible to hacking and malware, which can lead to data breaches and other security issues. By keeping your website updated, you can reduce the risk of these types of attacks and protect your business and your customers' data or someone acting on behalf of your business.

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Maintain a Professional Image

The way your website looks and feels is just as important as the content it contains. A well-designed website will give customers the impression that your business is professional and trustworthy. Additionally, a website that is regularly updated will give customers the impression that you are actively engaged with the industry and committed to providing the best possible service.

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Conclusion

Updating your construction website is essential for keeping your business competitive and successful. From keeping your content fresh to leveraging new technologies and maintaining a professional image, there are many reasons why it is important to keep your website up-to-date. By taking the time to update your website regularly, you can ensure that your business has the best chance of success in the competitive construction industry.

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If you would like to talk to someone about updating your website, get in touch with the team at Saint Global - Trade Only Marketing Experts.

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